With fixed operators trying to gain mobility and mobile operators looking for new ways to break into the enterprise market, fixed-mobile convergence has become a hot area of debate. But looking past the hype, the question remains - does FMC make business sense?
Cost versus return on new converged products has to be carefully considered. To do this, real data and analysis is needed to establish customer reaction to FMC. Detailed insight into the inherent need for FMC in both the enterprise and residential markets has to be established.
Furthermore, strategies to deal with transitions on an organisational, customer and technical level have to be developed. Back office FMC functions need to support frontline customer services – a difficult task for integrated, fixed and mobile operators.
Fixed-Mobile Convergence 2006 will deal with all these issues, providing practical case studies from leading operators well on the road to FMC. Different approaches and strategies will be discussed from technical, business and strategic perspectives to give you insight into the various strategies you can employ in your own organisation. |
