Programme

DAY ONE: WEDNESDAY 7TH JUNE 2006
08.30		Registration and Coffee
09.00	Tom Rebbeck Senior Analyst ANALYSYS	Opening Address from the Chair
STRATEGIES FOR MAXIMISING ROI AND REDUCING CHURN
09.10	Florian Pollack Head of Strategy and Communications ONE	Implementing integrated fi xed-mobile solutions to increase profi t and market share Detailing our position in the market and our approach to Fixed-Mobile Convergence (FMC) Identifying the key reasons we chose our specific FMC solution Describing the core business strategies and tactics we followed during the implementation phase Highlighting the transition to FMC on a network, service, device and operations level Analysing the response we have had from both enterprise and residential users
09.50	Thomas Vasen Vice President, Business Development TELIO	Is FMC a value-added service or a cost-saver? Exploring the current trend of wireless growth The value for the customer The value for the operator Utilising access-independent strengths in a increasingly wireless IP market
10.30		Morning refreshments
11.00	Dov Bar-Gera Chairman and Founder WIMAX TELECOM	WiMAX and quadruple play: paving the way for new entrants into the FMC market WiMAX as an opportunity for incumbents, cablecos and new players to expand their footprint into mobile voice and data - quadruple play WiMAX challenges to ILECs: subsidising low-cost DSL products with a voice service Benefi ts of substituting POTS lines with mobile WIMAX
11.40	Ian Sanders Business Development and Strategy Director MANX TELECOM	FMC made simple: a small operator’s perspective Manx Telecom’s perspective as a small integrated fi xed and mobile operator The FMC customer proposition Appropriate technologies The business economics of FMC Manx Telecom’s FMC roadmap
12.20		Lunch
PRICING INNOVATIVE OFFERINGS
13.40	Dr. Rolf Nafziger Executive VP, Pricing and Consistency Assurance, T-Com DEUTSCHE TELEKOM	Maximising profi t and increasing the customer base through intelligent pricing Identifying real-world pricing structures guiding FMC charging Establishing how much users are prepared to pay for fixed-mobile convenience Understanding the effect of price elasticity on the uptake of fixed-mobile services Highlighting least-cost-routing strategies as a tool for making FMC attractive to users
UTILISING TECHNOLOGY AS A TOOL TO MAXIMISE THE FIXED-MOBILE EXPERIENCE
14.20	Chris Cox Marketing Manager ip.access	How will mobile operators continue to deliver Fixed-Mobile Substitution (FMS)? Understanding the drive towards fixed-mobile substitution in the light of fixed operators' FMC initiatives Exploring the opportunities for mobile operators to increase their share of the market Examining the development of the pure cellular FMC alternative to WiFi in the enterprise and residential contexts Exploiting the advantages of 3G spectrum: building high quality services at fixed line prices
15.00		Afternoon refreshments
15.30	John Carvalho Head of Core Network Innovation O2	Implementing ubiquitous Next-Generation Networks to speed Fixed-Mobile Convergence and maximise ROI Identifying the principle architectural and network requirements for implementing truly converged services Analysing the various protocols and platforms needed to aid FMC Assessing network solutions to implementing FMC with minimal CAPEX and OPEX Resolving QoS issues through practical network solutions
16.10	Aidan Dillon Managing Director ACCURIS NETWORKS	Implementing a profi table and painless path to IMS Network evolution strategy around IMS Creating a pre-IMS strategy for subscriber migration Successful integration of existing and new services that will: avoid churn encourage the uptake of new services leverage existing network investments ensure the end user experience is the key focus
EFFECTIVE STRATEGIES FOR CAPTURING THE RESIDENTIAL AND ENTERPRISE MARKETS
16.50	Dr. Yanli Suo-Saunders Research Analyst ANALYSYS	Consumer demand for Fixed-Mobile Convergence solutions Results of an independent survey of over 3000 consumers Market segments that are most likely to be receptive to FMC solutions Product features attracting or deterring potential customers Potential threats to FMC from FMS solutions based on home-zone pricing Market insights to help vendors and service providers exploit FMC opportunities
17.30		Closing remarks from the Chair and end of day one
Jump to Start of Day One
DAY TWO: THURSDAY 8TH JUNE 2006
08.30		Registration and coffee
09.00	Voytek Siewierski Senior Executive Director DoCoMo EUROPE	Opening remarks from the Chair
STRATEGIES FOR MAXIMISING ROI AND REDUCING CHURN
09.10	Voytek Siewierski Senior Executive Director DoCoMo EUROPE	Integrating additional services into your convergence strategy FMC as a remote monitoring solution Incorporating mobile content into your FMC business model
09.50	Robert Grossman Group Director of Strategic Planning MAGYAR TELEKOM	Strategies for integrated incumbents in the new telecommunications market Changes in the competitive market: how sustainable are the new business models? The need for converged customer service Renewing competitiveness through converged services Developing the converged broadband market
10.30		Morning refreshments
11.00	Miloš Mastník Product Management and Strategy Director GTS NOVERA	The business case for FMC: employing targeted strategies that maximise ROI Examining our current customer base and our core FMC strategies Assessing the principles behind our specifi c approach Detailing operational and network requirements for implementing truly converged solutions Revealing real data: practical market research into customer expectations Understanding consumer response to our FMC products and our way forward
11.40	Giovanni Canepa Business Development Director WIND TELECOMMUNICATIONS	A few insights from a truly convergent telecom operator Outlining the position of Wind as a convergent operator in the Italian market Building an integrated infrastructure Advantages from bundling, cross-selling and customer ‘stickiness’ The next wave: the ubiquity of mobile communication and of the internet, and the changing nature of wireline services
12.20		Lunch
INTEGRATING THE ORGANISATION TO DELIVER A SUPERIOR PRODUCT
13.40	Igor Douplitzky Strategic Marketing Division, Mass-Market Communication and Internet Services FRANCE TELECOM	Integrating and restructuring fi xed and mobile assets to provide a seamless product and customer service: France Telecom’s perspective Establishing our position as an integrated operator on the European market Merging and restructuring wireline and wireless assets to meet the FMC challenge: creating an FMC product factory, converging network architectures and IS platforms Re-branding and streamlining front-offi ce and back-offi ce processes to create a simpler and more effi cient customer relationship Rolling out innovative convergent products (e.g. tariff bundles, multi-terminal/multi-network communication and content services, multi-network multimedia user devices) that deliver value to residential and enterprise customers while yielding competitive advantage
UTILISING TECHNOLOGY AS A TOOL TO MAXIMISE THE FIXED-MOBILE EXPERIENCE
14.20	Jeremy Deaner VP Sales OUTSMART	New opportunities for the Mobile Operators Eliminating barriers between Fixed & Mobile arenas What is Complete Fixed-Mobile Convergence – offering an end-to-end solution, converged services, single identity, on any broadband network with any device Considerations in launching a live FMC solution Our experience in integrating the FMC service into a live system
15.00		Afternoon refreshments
15.30	Pat McCarthy Chairman of the FMC Initiative GLOBAL BILLING ASSOCIATION	Aligning next-generation billing functions to speed time-to-market and reduce churn Outlining the key architectural billing implications of offering converged services Assessing the operational billing propositions of FMC Demarcating the responsibility for administering back-offi ce billing processes Utilising the single bill as a communication tool to reduce churn, speed time to market and increase profit
16.10	Reinhard Wilfinger Head of Projects and Strategy, Mobile Service Network MOBILKOM AUSTRIA	Assessing the impact of IMS as a fixed-mobile convergence enabler Discussing the principles of IMS and how it aids FMC Utilising the new IMS framework to move beyond current siloed applications and improve quality of service Analysing the business case for IMS: is it worth the investment?
EFFECTIVE STRATEGIES FOR CAPTURING THE RESIDENTIAL AND ENTERPRISE MARKETS
16.50	Cristoph Schmidt Director of Strategy SLOVAK TELECOM	Do customers want FMC – or is there something else behind it? Exploring current telecom trends in the residential and business sector A look at the industry: is there any FMC at all? Customer needs for mobile, fi xed, and FMC offerings The other side – what else is driving FMC? Strategic outlook – the industry changes that we will see
17.30		Closing remarks from the Chair & champagne prize draw
17.40		End of Conference

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